Key Moments:
- Softswiss has expanded its Casino Platform’s segmentation feature to enable real-time player grouping based on behaviors and preferences.
- Operators can now use multiple filters, including deposit activity and payment methods, to create dynamic, automatically updating player segments.
- The updated segmentation tool is available for casino and sportsbook audiences, supporting tailored campaigns and automated workflows.
Upgraded Real-Time Segmentation Capabilities
Softswiss, a leading global provider of iGaming software, has rolled out a significant upgrade to its Casino Platform segmentation tools. With this enhancement, casino operators gain new flexibility in personalizing player campaigns, automating operational actions, and fostering increased player engagement in real time.
The updated feature empowers operators to group players by parameters such as deposit activity, betting patterns, loyalty information, custom tags, payment options, sportsbook activity, and more. These filters can be combined to form intricate audience segments, which are used for retention and engagement strategies. Importantly, player lists adjust automatically as criteria evolve, enabling brands to react promptly to player behavior shifts.
Standalone Architecture Ensures Performance
This segmentation functionality is provided as a standalone service, separate from the main Casino Platform architecture. This ensures optimal stability and maintains high performance even during periods of heavy traffic. Softswiss’ internal data indicates that 99.5% of player events are processed in real time. Once a player meets the attributes of a specific segment, associated services can trigger actions immediately, eliminating the need for manual updates or delays.
Broad Applications Across Casino Operations
The enhanced segmentation tool integrates across a variety of Casino Platform features and workflows, including:
- Bonus campaigns
- Tournaments and lotteries
- Referral programs
- Payment-related scenarios
- Motion automation workflows
Operators utilizing the Softswiss Sportsbook also benefit from these capabilities, allowing for simultaneous management of casino and sportsbook audiences through a unified interface.
Industry Feedback and Case Study
Suren Vardanyan, head of sales at Softswiss Casino Platform, comments: “Real-time segmentation is the difference between generic campaigns and personalised experiences. With the segmentor, we build dynamic player groups that automatically adjust to behaviour – so operators can localise messaging and offers for thousands of players simultaneously. This eliminates delays and transforms campaigns from one-size-fits-all to truly targeted.”
South Africa’s JabulaBets employs the feature across acquisition, marketing, and operations teams. The segmentation function supports their efforts in promotional targeting and customer analysis. By utilizing quickly generated player groups, JabulaBets is able to establish promotion qualification rules and evaluate first-time depositors by registration date, resulting in more precise KPI reporting tailored to specific business objectives.
Ongoing Expansion of Engagement Tools
This latest update strengthens the Softswiss ecosystem’s suite of player engagement and automation solutions. Earlier this year, the company introduced the Prediction Markets Platform, a fixed-odds product that enables event-driven wagering options across politics, economics, technology, and cultural affairs.
| Feature | Capabilities |
|---|---|
| Segmentation Filters | Deposit activity, betting behavior, loyalty data, tags, payment methods, sportsbook activity, and more |
| Supported Workflows | Bonus campaigns, tournaments, lotteries, referral systems, payment scenarios, motion automation |
| Real-Time Processing Rate | 99.5% of player events delivered instantly (Softswiss internal data) |
- Author
Daniel Williams
